My Role: UX Designer | Duration: 2 Weeks | Project Status: Complete
Champion is a historic brand who has a minimal at best digital presence. With 90s nostalgia having its time in the sun, it is the perfect opportunity for the brand to strengthen their reach toward a whole new customer. They have seen a recent resurgence in brand awareness through trends, influencer marketing (social media, etc) and partnerships with various designers/retailers.
Discovery: Surveys; User Research; Competitive / Comparative Analysis; IA Heuristics;
Design Sprint: Whiteboard Sketches; Wireframes; Mid Fidelity Screens; High Fidelity Screens; InVision Prototype
Testing: 5 initial Usability Tests; Design iterations; 2 second round tests.
Initial Problem Statement
How might we create a new form of engagement apart from the class e-commerce shopping experience.
Use emerging technology to provide our users with a unique experience that will allow them to interact with our brand on a new platform.
Keep highly coveted products from various collaborations directly in the hands of the consumer.
Provide users with a fully immersive experience that rewards them for participation by affording them the opportunity to purchase an exclusive item.
We interviewed a total of 4 people, all of which have participated in pop up shop type events and have a passion for fashion. They are also all iOS users and tech savvy.
Affinity Mapping - Synthesis
“An App is important but needs to serve a purpose.”
“I don’t shop on the Champion website.”
“I wear Champion outside of the gym.”
“When I think of Champion, I think of sports and gym clothes.”
“I’ll go to pop-ups for exclusives and product interaction.”
We conducted a both comparative and competitive analysis using the following brands; Champion, FILA, Russell, Starter, Reebok, and Converse.