John Leidl | UX Designer
NYC
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FIT Sneaker Essentials

FIT Sneaker Essentials

FIT Sneaker Essentials is a program that explores all angles of the sneaker and apparel business from design through the sale. 

The Course Covers
- Introduction to History and Culture
- Design
- Manufacturing and Production
- Distribution and Retail
- Brand Strategy & Marketing
- Media

The course began on April 30th, 2018 and I can't wait to share my work with all of you! 

Stay Tuned for Exciting Updates!!

Course 1 Introduction to Sneaker History and Culture

Sneaker Portfolio 

A Bathing Ape / Bapesta Kanye West College Dropout (2007)

A Bathing Ape / Bapesta Kanye West College Dropout (2007)

Nike Air Yeezy 2 ‘Red October’ (2014)

Nike Air Yeezy 2 ‘Red October’ (2014)

Nike x Off-White c/o Virgil Abloh Blazer Mid (2017)

Nike x Off-White c/o Virgil Abloh Blazer Mid (2017)

Course 2 Sneaker Design

Abandoned High Prime OS V. 1.0

Abandoned High Prime OS V. 1.0

Abandoned High Prime OS V. 1.0 PANTONE Colors@3x.png

Abandoned High Prime OS V. 1.0

PANTONE 17-6156 TSX Irish Jig

PANTONE 19-4301 TSX Blackout

PANTONE 11-0109 TSX Cappuccino Foam

Abandoned Runner OS V. 1.2

Abandoned Runner OS V. 1.2

Abandoned Runner OS V. 1.2 PANTONE Colors@3x.png

Abandoned Runner OS V. 1.2

PANTONE 18-1650 TSX Endangered

PANTONE 11-0501 TSX Baby Powder

Abandoned Skate OS V. 1.1

Abandoned Skate OS V. 1.1

Abandoned Skate OS V. 1.1 PANTONE Colors@3x.png

Abandoned Skate OS V. 1.1

PANTONE 19-3904 TSX Char

PANTONE 16-1355 TSX Orange Slice

PANTONE 11-4002 TSX Powdered Sugar

Course 3 Sneaker Manufacturing and Production

Course 4 Sneaker Distribution and Retail

Sneaker Portfolio Activity

Sneaker Portfolio Activity

Abandoned Est. 2019 - Boutique Moodboard

Abandoned Est. 2019 - Boutique Moodboard

Boutique Floorpan

Boutique Floorpan

Course 5 Brand Strategy and Marketing

Abandoned Brand Attributes

Abandoned Brand Attributes

Sample Customer Persona

Sample Customer Persona

Course 6 Sneaker Media