My Role: UX Designer | Duration: 2 Weeks | Project Status: Complete
Eataly is the largest Italian marketplace in the world. They have over twenty locations worldwide and five in the U.S.
Their physical marketplaces have a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school.
They sell retail items on their website, www.eataly.com. This document walks through the website redesign.
- Contextual Inquiry
- Competitive Analysis
- Heuristic Evaluation
Signs like this are scattered throughout the massive flatiron NYC location driving visitors to their website. This was no shock as 8 of the 10 people we spoke with were tourists.
How might we provide our customers with an online experience that mirrors our one of a kind, luxury, high-end in-store experience?