John Leidl | UX Designer
NYC
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Zeel

My Role: UX Designer | Duration: 3 Weeks | Project Status: Complete

DISCOVERY

Project Overview

Zeel, a Massage on Demand ® company, allows users to book an appointment with licensed and vetted massage therapists on both web and mobile platforms. I was part of a 3 person team that partnered with the Design, Product, and Customer Service teams at zeel to work on a redesign of their consumer booking platform on zeel.com. 

Scope of Work

Our goal was to make the booking experience as delightful, intuitive, and seamless as possible while considering the following:

- New user on-boarding/booking flow
- Returning user booking and concept of booking with a specific therapist
- Promote signup for Zeelot membership during the booking process

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Problem Statement

How might we simplify the massage booking process and encourage zeelot membership?

RESEARCH

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Booking Flow, New User

22 Clicks - 11 Screens - 3 Free Write Text Fields

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Competitive Analysis 

 

Urban Massage and Soothe were the 2 companies who offer a similar service that we tested

Urban Massage 

10 Clicks - 5 Screens  - No Free Write

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Soothe

16 Clicks - 7 Screens - 2 Free Write Text Fields 

User Interviews

 Primary Persona

Primary Persona

DESIGN

Design Studio: Sketching + Concepting

Low-fidelity Screens (Wireframes)

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1 of 3 Designs Tested

We found that users liked to see their progress when booking a massage.

Design Iterations: First Round

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Becoming a Zeelot 

There were a lot of questions around the details of the membership. 

How the discount works? and how is the % determined?

Can anyone use the 60 min massage credit? 

Do unused credits expire? 

High-fidelity Screens

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Designing for Trust

We found that due to the sensitive and intimate nature of the business that building out a robust profile page solves a few issues. Not only will it allow a user to rebook an appointment with a therapist they previously booked with but it is creating a greater sense of community. 

TESTING

 

5 out of 5 users tested were able to complete the new user booking and returning user booking. 

Users were delighted by how easy the return booking process was.

Users were interested in trying the Zeelot membership, but 3 out of 5 wanted to know more information before signing up.

ITERATE

Implementation + Next Steps

- Using Responsive Tabs and Accordions to condense the booking process to a single page

- Due to the fact that users are not instantly matched with a therapist we would like to rework the 'Hang Tight' screen that users see after booking the appointment